The Music Gallery Generated $26 For Every $1 Spent Totaling $200,000

March 20, 2019

Campaign Background

The Music Gallery is located in Clearwater, Florida and is an authorized Steinway piano merchant. Their main marketing has been direct mail campaigns.

Challenge

The Music Gallery wanted to bring new customers to the store in a more cost-effective way.

Solution

USADATA analyzed the demographics and psychographics of current Music Gallery customers, pinpointed the best new look-alike prospects in the area, and then managed a multi-channel campaign to reach those prospects through direct mail, email, display and social media ads. Our creative experts furthermore assisted in the copywriting and design of the ads used in the campaign.

Results

The campaign with enhanced targeting and multiple touch points generated 4 new sales totaling $200,000 in revenue, with a return of more than $26 for every $1 spent!

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