Pierce Furniture & Mattress has been an Iowa staple since 1900. Pierce Furniture is a full-service home furnishings retail and LA-Z-BOY Comfort Studio, offering in-home design consulting, an interactive room planner, financing, and a delivery radius that extends over 50 miles.
Pierce Furniture wants to reach as many qualified customers as possible in the surrounding store area. Since they do not offer e-commerce on the website, proximity to the store is crucial.
The store has been participating in LA-Z-BOY Comfort Studio email campaigns for nearly every sales event in 2018, using their LA-Z-BOY incentive. The July 4 email campaign delivered 10,000 emails to qualified prospects in a radius around the store. Emails feature store name and location, pricing on select products, store hours and “shop” buttons, which click through directly to the store’s website. Analytics reports are generated a few days after the campaign.